Retail sale chain called “Ducan Moj” is a continuation of the development of retail sale concept of the “MLIN PRODUKT” Ltd. The idea for this concept of retail sale arises from the desire to offer to consumers more humane and less sterile form of shopping in which closer relationship between buyer and seller is created. Its unusual interior and irresistible charm together create sense of warmth and charm of old neighborly shops, enrich every neighborhood where they are located and provide freedom for consumers to identify themselves with the neighborhood they live in, as well as with the shop itself. The social element which is realized through closeness between staff and each customer erases the sense of alienation and sterility which you have when you do the shopping in the hypermarkets. 

Apart from the wide range of consumer goods which you can find in our retail sales, we put the emphasis on the sale of baked coffee which we bring in every day, fresh, directly from our bakery, which we grind and pack for you on the spot as our “Fina kafa” brand. Apart from coffee, it is our wish to offer all basic provisions such as bread, milk, cooking oil, flour, rice, beans… to our customer with permanently low prices. 


Everyday action sales of different consumer goods products, we complement with weekly actions and promotions in which our buyers can find products with exceptionally low prices.